Keniece Percell
CEO of HER Realty Group & HomePerxx™ | Top-Producing Southern California Realtor | Success Partner
Keniece Perscell is a top-producing Southern California Realtor who has closed 75+ transactions and over $50M in sales volume all while successfully leading in another professional career. Her work is a reflection of what’s possible when structure, strategy, and intention replace hustle culture.
She built her real estate business without cold calling, door knocking, or outdated tactics. Instead, Keniece leads with systems, clarity, community, and real connection, creating businesses that feel aligned, sustainable, and powerful.
What sets her apart is the Dual-Career Advantage. While many believe you must choose between careers to succeed, Keniece proves otherwise. Her leadership across industries brings discipline, perspective, and calm execution; showing agents how to grow without burnout and lead without losing themselves.
Through The Agent Lab RE, Keniece creates space for real estate professionals to grow boldly, think strategically, and build businesses that reflect who they truly are…without pressure to conform to one-size-fits-all models.
Her mission is simple:
To help you succeed without losing yourself.
CEO of ALJ Lending | Nationwide Mortgage Loan Officer | U.S. Navy Veteran| Success Partner
With over 20 years in the mortgage industry, Akeia Jones brings a rare blend of deep expertise, strategy, and authenticity to every client and every conversation. As a Senior Mortgage Loan Strategist and U.S. Navy veteran, she has built a career rooted in service, integrity, and intentional mentorship.
Over the last six years alone, Akeia has produced nearly $100 million in loan volume, guiding countless homebuyers toward smart, confident decisions. But her impact extends far beyond her own production.
Akeia has spent years mentoring and elevating newly licensed mortgage loan officers, helping them increase their production, strengthen their knowledge, and navigate the early stages of their careers with clarity and confidence.
Akeia Jones
Her mission is simple:
to simplify and teach mortgage lending in a way that is relatable and attainable.